Product Launch Road Mapping

Accepting up to 10 Students as Teams or Individuals. Wacky Willys is a B2B company in the Cannabis and Hemp Extraction equipment industry. Our primary focus is creating innovative relevant equipment and gear for extraction companies and product producers. With this in mind, we have designed a new line commercial extraction equipment that compliments our existing general product line that our existing customers know and love. We need a Product Launch Roadmap to guide us through all the steps required to successfully launch our new commercial products and brand. This go-to-market strategy will represent a very crucial next phase in our business. The Launch Road Mapping exercise will help us determine what key messaging will resonate with our target commercial extraction buyer and confirm how we will need to position our new products and then launch them into the industry. Key Components for the Product Launch Roadmap: This data can be done in a group and curated into a final report or completed by one individual. Learn more about our customer and confirm things we think we already know. Write a positioning statement. Create a pitch with our positioning Plan our go-to-market strategy. Set goals for the launch. Create promotional content. We have been in business for 30+ years and when we created our original general product line of gear, we had a 'end use individual' consumer in mind and marketed accordingly. We have seen our customers mature in the Cannabis market since legalization. As the industry has now been legalized in Canada and in many States our market is changing and we need Marketing Support to ensure the successful launch our new brand and line of commercial equipment.

Website SEO Improvement

Positions available: 10 (Teams or individual) We would like to work with students to implement SEO related updates within our newly re-designed website. The site needs improvements, however it must remain operational as it will continue to take orders 24x7. **Accepting Teams and Individuals or any combination of up to 10 students. The deliverables can be broken down to 80 hour projects. It is important for our website to have a hip vibe, be high tech and yet be very user friendly for a large demographic. Our client age demographic is between 19-80, median age 30-55. Our website has hundreds of products in two product lines: general products and commercial products. The newly updated product listings need to be edited, re-written and updated to increase SEO ranking and better meet the readerships ability to find what they are looking for, learn about the products and how to use them, as well as covert into a sale. We would like students to conduct an analysis, provide recommendations on tasks to accomplish SEO optimization and complete an agreed upon number of tasks leading to measurable improvements. Our team is looking for a website and social media marketing wizard or wizards who can help us drive more traffic and improve our SEO positioning. The completion of following deliverables can be determined collaboratively and will be packaged into 80 hour projects: 1. Update product listings SEO to ensure product description content is fully optimized. 2. Update or Create New Pages. 3. Setup Google Analytics. 4. Search Engine Optimization (SEO) We are looking for an creative and inventive team of Wacky Students to help us optimize our online presence as we continue to expand our business in the emerging legalized Cannabis and Hemp Industry. Wacky Willy and his Wacky Team are very passionate and proud of their leading edge innovative products and commercial processing gear. We warmly welcome students who have a curiosity and passion for our industry. We are excited to work with some real Wacky Students who can jump in and bring their wacky new ideas and digitally informed business recommendations to our important initiatives.

Media Production

We are launching several new ground breaking commercial equipment products that require useful branded media and digital marketing assets to successfully promote them. A very crucial next phase in our business. Your expertise will help us determine our key messaging focus and create exciting new digital marketing assets required to resonate with our customers. Projects could include the following based on student skills and course requirements: A 15-second commercial script. An explainer video. 'How to' equipment demo video illustration assets. A series of video/content blog posts. Illustrations and Illustrated Digital Brochures Other project ideas welcome Accepting up to 10 Students as Teams or Individuals or a Class Based Consultancy Approach.

Amazon Fulfillment Product Launch

Positions available: 1-3 Wacky Willys is seeking an intern to provide research and support to get our flagship Wacky Bags products set up on Amazon. Wacky Willys is currently a registered Amazon Professional Seller. Now we need to formulate our Amazon product launch plan, including all the decisions and details required; including competitive research as well as keyword research, optimization and tracking. As part of this project we will need to understand the steps required for each phase. This can be built into a strategic consultative plan that includes a detailed: Pre-launch strategy, Launch strategy and Post-launch strategy. Our products will also require complete Listing Optimization: Product title Product images Key product features Product description Keywords Search terms fields Product reviews Product rating