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RBC's Green Initiative Pitch at the Lang Sustainability Conference
Welcome to the 2nd annual Lang Sustainability Conference! This year's competition will have two portions: a video submission and a live pitch. The video submission will be a 5-7 minute solution of RBC's case problem, submitted by 11:59 pm on March 19th. On March 20th, each pair will present a live 2-minute pitch in one of five breakout rooms. The best pitch from each room will move on to the finals, where their 5-7 minute video submission will be watched by judges. The case will be released on March 12th. RBC is offering cash prizes for the top 3 pairs who create an innovative solution to the given problem statement. Delegates will be placed in pairs by March 8th at 11:59 pm. On March 12th, the case will be distributed to delegates and they will have until March 19th at 11:59 pm to submit their 5-7 minute video presentation. On March 20th at 1:45 pm, delegates will present their live 2-minute pitches to RBC and University of Guelph faculty. The best pitch in each breakout room will move onto the finals, where the pre-recorded video will be watched by RBC judges. The pitch is your time to shine and to "wow" the judges. Like an elevator pitch, you want to leave the judges wanting to know more about your solution. This is your hook. The problem solution video should be 5-7 minutes and should include, but is not limited to, how your solution will tackle the issue, any resources that are needed, implementation plan. Check out the Resources tab > Files section for important resources.
Pitch National and International Media Outlets for Brazily Fitness
The main goal for this project is to increase visibility for Brazily Fitness and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and identifying potential media outlets to target. - Crafting compelling pitches to send to the media outlets. - Creating content for media outlets, such as press releases, blog posts, and other materials. - Tracking and monitoring the success of the pitches.
Generating Contact List of Gym Owners/Managers and University Fitness Departments for Brazily Fitness
The main goal of this project is to generate a contact list of gym owners/managers and university fitness departments for Brazily Fitness. This will involve several different steps for the students, including: - Researching gyms and university fitness departments in the area. - Identifying contact information for the gyms and university fitness departments. - Creating a database of the contact information. - Developing a strategy for contacting the gyms and university fitness departments.