Prima Café Marketing Strategy Development

Africa Haven seeks to enhance the market presence of Prima Café, a premium coffee brand, by developing a comprehensive marketing strategy. The goal is to increase brand awareness and customer engagement through innovative marketing techniques. Learners will analyze current market trends, identify target demographics, and propose effective marketing channels. The project involves conducting competitor analysis to understand market positioning and leveraging digital marketing tools to create a compelling brand narrative. The team will also explore sustainable marketing practices that align with Africa Haven's commitment to social responsibility. This project provides an opportunity for learners to apply marketing theories and strategies learned in the classroom to a real-world scenario, focusing on a single brand within the coffee industry.

Identifying Potential Retail Partners for The Kind Pet

The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.

Business Development & Growth Associate

This project is to support the successful launch and early-stage growth of Courtiquette by identifying and engaging potential partner clubs and coaches, streamlining the onboarding experience, and building a foundational marketing and outreach strategy to drive user acquisition and brand visibility.