Real Adulting 101 - Digital Marketing

Real Adulting 101 is looking for students to help with the implementation of a strong marketing and/or public relations outreach (based on students' interest and strength). Roles may include (based on your interest and skill set): Marketing Strategy Content copywriting (Blogs, LinkedIn Posts) Short Form Video Content Development Editing of video content or podcast content

Content Writing and Editing

To support our writing team by taking previously written content and reformatting it to be stand alone content and still make sense/add value. Topics may include finance, career, mental health, life management, etc. To support our editing team by editing other writer's content and making it clear + concise for our user's journey.

Digital Marketing

SNS is actively seeking collaboration with students to enhance and promote our extensive range of products online. We've crafted a series of marketing strategies, though their execution has presented some challenges. For students interested in this partnership, the role will encompass a variety of tasks: Gaining an in-depth understanding of our target audience, as well as our diverse products and services. Engaging in the critique and assessment of marketing materials, including social media posts, email campaigns, and brochures. Implementing these materials in line with our social media schedule to boost traffic to our website. Maintaining and updating our social media platforms regularly. Additionally, there's an opportunity for students to provide further value by: Proposing effective search engine optimization (SEO) techniques to ensure our content is highly visible and easily discoverable.

Lean Startup Business Strategy Development

At SNS, we've observed that our product development and operational processes could be significantly more efficient. Our goal is to streamline these processes to make them leaner, reducing costs and enabling quicker adaptation to customer feedback. In this project, students will be tasked with assessing our operations to pinpoint inefficiencies that cause delays or excessive costs. Their responsibilities will include: Charting our operational processes using Business Process Model Notation (BPMN), scrutinizing each step and its resource consumption. Identifying any bottlenecks hindering our operational efficiency. Investigating potential solutions for each specific issue uncovered during the mapping process. Developing a detailed proposal that includes recommendations for enhancements and a practical plan for integrating these solutions. Incorporate financials and future projections based on strategy and performance. Creating an updated BPMN model reflecting the operational processes with the proposed improvements implemented.