Weekly Newsletter Analytics and Optimization

The main objective of the project is to improve the engagement and effectiveness of a weekly newsletter through data-driven analysis and optimization strategies. This project aims to identify key factors influencing newsletter performance, implement changes to enhance subscriber engagement, and ultimately achieve higher open rates, click-through rates, and overall newsletter impact.

Social Media Marketing Campaign

The main objective of this project is to help us raise awareness of our brand. About the Company Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We have a stable customer base but we'd like to expand our reach. We believe that brand awareness is a big challenge, so we would' like to work with students to design a digital marketing campaign to raise awareness of Mi BOWL and what we're about.