myLaminin Online Marketing Strategy and SEO

PROJECT DESCRIPTION: myLaminin is bringing a Blockchain-enabled document sharing and verification service to market that will put individuals in control of their important personal documents and credentials through a secure and convenient app. It delivers 100% assurance of document authenticity and significant operational efficiencies and reduction in fraud for issuers and requestors. We are in the process of completing our MVP which is currently scheduled for end of September 2021. As we plan for alpha/beta engagement with potential clients and making our app available for download, we need to plan for and enable the following: Online/Social Media Marketing Strategy, and Execution of said strategy to attract users and institutions onto the platform While we have other interns and overseas developers engaged in the build of our MVP, we are looking to engage more resources to potentially progress some of the activities above working with our Founder & CEO as well as our existing team to accelerate the delivery of the next release and go to market in an effective and integrated manner. We have been approved to host our application on the Ontario Center of Innovation Next Generation Network Program 5G Testbed and our ability to quickly get our product market-ready for demonstration is important. KEY PROJECT ACTIVITIES: We are looking for a team that has the breadth of experience with marketing principles, online marketing strategies, and SEO skills to guide the myLaminin team to: Update myLaminin website Align all myLaminin social media presence (LinkedIn, Facebook, Twitter) Execute the marketing strategy to drive application adoption and interest from individuals and institutions alike. Report on uptake and effectiveness of marketing strategies executed.