Strategic Branding Refresh Plan

Positions available: 10 ( in teams or individually) Wacky Willys is 30+ years in the making and it’s time to strategically update our brand. Wacky Willy himself is an industry legend for his solventless extraction innovations and he is our ‘brand’. In 2019 we began the process of on bringing Willy’s persona, mission and values out of the shadows (since legalization), and introduced him and his image to our clients, for first time! Wacky Willy is industry known for his wacky trail-blazing innovations and originally designed inventions! Willy is all grown up now, the industry is legalized and maturing as well. It is time to shift. The hope is to reflect his innovative history in a modernized, matured natural looking brand facelift! We are looking for imaginative Brand Marketing champion/s who can jump in and help us professionally put all the crucial Branding elements together. Starting with a strategic approach to re-defining and conveying Wacky Willys core value and differentiators. It’s about helping us take a strategic approach to showing the world who Willy is, what his innovations and company stand for and why our clients can trust the brand. All conveyed in a powerful, thoughtful and consistent way. **Accepting Teams and Individuals or any combination of up to 10 students. They following elements can be broken down, then curated together. We would like the following elements included in our strategic brand refresh process plan: · Brand Discovery and Research · Competitive Brand Analysis · Brand positioning and key messages · Logo and visual identity system update · Brand standards guide · Communications/brand audit · Roll out plan Our ideal candidate/s are Branding Enthusiasts who are intuitive, imaginative and innovative. If you are excited about the opportunity to help us leverage our legendary brand history to modernize our brand for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.