- Lieu
- Vancouver, British Columbia, Canada
- Bio
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I am experienced management consultant in strategic planning and marketing fields and have been teaching business school students for over 10 years. Major courses I cover are: Strategic Management, Marketing, Organizational Behavior, HR, Communication Management, Leadership, and Supply Chain Management to name a few. Currently faculty member at Capilano University, University Canada West, and Langara College.
- Portails
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Vancouver, British Columbia, Canada -
Vancouver, British Columbia, Canada
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- Catégories
- Communications Étude de marché Média Éducation Sciences sociales
Profils sociaux
Réalisations
Dernières rétroactions
Rétroaction d'expérience
Rétroaction d'expérience
Rétroaction d'expérience
Récentes expériences
MARKETING MANAGEMENT
MRKT621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and spending on the projec and there is a chance to keep groups flexible.
Marketing Promotion
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Marketing Management
MRKT 621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
International Marketing
MRKT627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.