Digital Marketing & Content Creation - Level Up

Who We Are Marilyn Friedmann is a strategic, empathetic and results-oriented advisor, executive coach, leadership coach and management consultant with a deep commitment to helping people and organizations realize their best potential for meaningful impact, growth and sustainability. Marilyn and her associates excel at helping executive leaders and their teams go from surviving to thriving. Our Current Challenge Align Coaching needs help to develop a value-added digital marketing & content management program that delivers succinct and helpful tips and insights to potential clients, past clients and others who subscribe to receive newsletters or other communications. I need help to figure out how to make better use of my website and LinkedIn account in particular as value-added messaging channels. I don't want to over communicate or under communicate. I want to provide real value not just noise. I need help to set up a regular communication schedule that I can continue to manage over time. Desired Outcomes create awareness of Align Coaching & Consulting within target audience sustain relationship with past and current clients deliver genuine value-added insights that are really interesting, inspiring and helpful grow my business through genuinely helping others authenticity, professional brand reputation deliver differentiated superior value proposition in a very saturated coaching market draw the right type of clients for me - those who care about triple bottom line / ESG, those who value people and are respectful provide brief, succinct helpful snack-size value-added content develop a calendar for ongoing content that is manageable for me Scope Assess current state: website, LinkedIn presence, etc. Identify best practices consistent with Desired Outcomes - simplified and suitable for a non tech person Recommend digital media / content management strategy that is realistic for a single person business Work with client to get program launched, including key elements like content management calendar, topics, themes, ideas for how to generate meaningful content and draft content Bring your creativity to the project with a focus on the Desired outcomes