Tiny Planet Digital - Marketing, Research & Sales

Tiny Planet Digital (TPD) is able to offer a virtual internship opportunity for 5 BIPOC students part of the VFC Intrapreneurship Program . The primary focus for the student will be: Content management - Centralize content calendar for efficiency and tracking (Facebook, Instagram, Twitter, LinkedIn, TikTok, Blog, Website) Social media growth - Finding innovative ways to grow TPD’s social media presence - increase following, engagement rates, and reaching new audiences within our niches (Facebook, LinkedIn, Instagram, Twitter, TikTok) Content diversification - Finding creative ways to produce content while following TPD’s centralized content strategy for all outgoing messaging. For example, TikTok videos, IG reels, IG live, podcasts and more. Research - Conducting ongoing competitor research and reporting to ensure that TPD remains competitive in them marketplace in terms of tech stack, pricing, services, knowledge and more. Conducting ongoing project/client niche research to see how we can better serve our ideal customers. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. eCommerce - Conducting ongoing research on future ecommerce opportunities. Create strategy for e-commerce shop (How does it connect to and support the rest of Tiny Planet Digital services? Who does it serve? How do we promote the shop? How often do we release products?) Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our agency's presence and capture greater market share. Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the students to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Slack & Email Primary contacts : Lauren Castelino, Impact & Digital Marketing Strategist and Jonathan Holloway, Account Executive - Hotels and Tourism