Digital Marketing Strategy

We are a tech startup that is looking to increase our social media presence, and would like students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What are the social media channels we should be utilizing? What is an appropriate budget for advertising? What kind of messaging should we use?

Email Marketing Campaign

SwimNGo is a tech startup that advertises our services online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Website Development

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, WordPress, etc. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Website Development 2

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project. Implementing security best practices to safeguard data and protect against potential vulnerabilities. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.