Market Research and Content Creation for Launching a New SaaS Solution

In this project, students will engage in comprehensive market research and content development for an upcoming Software as a Service (SaaS) solution. The goal is to identify and analyze target customers, examine competitor websites, and create compelling, fresh content. This content will form the foundation for various digital platforms including the company website, LinkedIn, Facebook, Instagram, and TikTok. This project not only provides practical experience in market research and content creation but also offers exposure to the dynamic world of digital marketing in the SaaS industry.