COCHIC Brand Media Kit Development

The COCHIC Brand Media Kit Project aims to create a comprehensive media kit that effectively communicates the unique value of the COCHIC brand. This project is designed to help COCHIC attract partners, collaborators, and ambassadors by showcasing the brand's commitment to quality, sustainability, and elegance. The media kit will serve as a strategic tool to highlight COCHIC's unique offerings in the slow fashion and accessories market, differentiating it from competitors. By developing a compelling narrative and identifying potential partnerships, the project seeks to enhance COCHIC's brand visibility and community reach. The ultimate goal is to enable COCHIC to confidently approach and secure meaningful partnerships that align with its brand values.

Pashmina Heritage and Empowerment Plan

The Pashmina Heritage and Empowerment Plan aims to create a comprehensive strategy for Gloria International Inc. to support poverty reduction and cultural heritage preservation through the sale of pashmina products. The project focuses on empowering artisans by integrating a fair-trade approach and promoting sustainable livelihoods. Learners will assess the current market and socio-economic landscape of pashmina artisans, identifying challenges such as poverty and cultural loss. The goal is to develop a plan that positions COCHIC as a leader in using fashion for social change, ensuring that traditional craftsmanship is preserved while improving the economic conditions of artisan communities. This project provides an opportunity for learners to apply their knowledge in market analysis, social enterprise models, and stakeholder engagement.

Strategic Market analysis for a worldwide patented accessory

The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores. COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand. Both will be selling a worldwide patented elastic collar extender.

Digital Marketing Strategy

We are looking for students to help us upgrade either our B2C or our B2B digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram or LinkedIn. You will need to learn about the existing B2B and B2C customer. We have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content. Interested? Passionate about digital marketing? Reach out to us.