- Lieu
- Regina, Saskatchewan, Canada
- Bio
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Founder of TrailCollectiv, an app that is "Redefining Trails for Families" and launching in summer 2022.
Founded Born to be Adventurous in 2015 on the belief that adventuring does not end when you have children, it is only the beginning. The platform has 40,000+ social media followers, 6 Facebook groups across Western Canada, and a website that has hit up to 300,000 UMVs.
Worked as a writer, photographer, content creator, and social media specialist for a variety of brands, and tourism boards. In 2020, self-published "Hikes for Families: A Guide to the Canadian Rockies" and funded the book through Kickstarter.
Annika has a Bachelor in Education and a Bachelor in Physical Education with a minor in French as a Second Language. Played rugby for the Panda's Rugby Team at the University of Alberta. Competed in two University Seven's FISU World Championships and in 2008 the team took home the Silver Medal. First years after University taught full-time in British Columbia.
- Entreprises
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Regina, Saskatchewan, Canada
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- Catégories
- Branding et guides de style Publicités Engagement communautaire Développement d'applications mobiles Santé publique
Profils sociaux
Réalisations
Dernières rétroactions
Projets récents
Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our app by building our social media strategy. To do this, we hope to extend our social media reach, create engaging content to promote our programs and highlight trails within our app. This will involve several different steps for the student, including: Research similar accounts, keywords and hashtags to find our future customer base. A focus on diversity is key. Discover new trails to add to the platform and promote in social media content. Engage with our customers and future customers to increase awareness of our platform. Create engaging social media content in partnership with our marketing lead. Extra Deliverables: Student will create a list of accounts, keywords, and hashtags that they have discovered. Project length: - 80 hours - over 10 weeks, 8 hours a week - ex. dates: October 1 to December 15th, 2023
Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our app by building our social media strategy. To do this, we hope to extend our social media reach, create engaging content to promote our programs and highlight trails within our app. This will involve several different steps for the student, including: Research similar accounts, keywords and hashtags to find our future customer base. A focus on diversity is key. Discover new trails to add to the platform and promote in social media content. Engage with our customers and future customers to increase awareness of our platform. Create engaging social media content in partnership with our marketing lead. Extra Deliverables: Student will create a list of accounts, keywords, and hashtags that they have discovered. Project length: - 80 hours - over 10 weeks, 8 hours a week - ex. dates: March 27 to June 5th