

- Lieu
- Auckland, Auckland, New Zealand
- Bio
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Callum Hey is a strategic leader and technologist, combining deep expertise in fraud risk management with an entrepreneurial drive to create transformative digital experiences. With years of experience leading technology risk initiatives at a major Australasian banking group in New Zealand, Callum is now applying his knowledge of AI-driven analytics and risk prevention to develop an immersive travel and gamification app that redefines exploration through real-time GPS engagement and a competitive, interactive experience.
His passion for innovation and strategic thinking has led him to take bold steps toward entrepreneurial success, positioning this app as a compelling proof-of-concept for investors. By merging interactive gaming mechanics with real-world location intelligence, Callum aims to shape the future of travel engagement, offering users a seamless blend of adventure, strategy, and achievement.
Currently, Callum is focused on refining the app prototype and securing development collaborations. His ultimate vision? To leverage emerging technologies to build smarter, more engaging digital experiences that connect users with the world in dynamic new ways.
Callum is actively seeking partnerships with developers, designers, and investors passionate about next-generation mobile experiences. Connect with him to be part of the journey!
- Entreprises
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Auckland, Auckland, New Zealand
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- Catégories
- Intelligence artificielle Branding et guides de style Développement d'applications mobiles Optimisation pour les moteurs de recherche Conception de l'expérience utilisateur
Profils sociaux
Dernières rétroactions
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Réalisations
Projets récents

Software Development for an Interactive App – MVP Build
1. Implement front-end UI components based on completed wireframes. 2. Develop core game mechanics, including player interactions, challenges, and team-based functionality. 3. Establish backend infrastructure, including authentication, database storage, and multiplayer functionality. 4. Conduct testing and iteration to refine gameplay mechanics and optimize user experience.

Game App UX/UI Framework Development
Tasks & Activities for Learners User Experience (UX) Research & Analysis Map user journey flows across various game modes. Define core UX principles to ensure accessibility and engagement. Wireframe Development Design low-fidelity wireframes outlining core screen layouts. Create high-fidelity prototypes using tools like Figma or Adobe XD. Ensure consistency in UI elements and navigation patterns across all game types and aligned with existing content. Interactive Storyboarding Develop storyboards for key gameplay interactions , illustrating user choices and feedback loops. Visualize game setup and management pathways , from joining games to configuring settings. Visualize dashboards and reporting , from managing game play to articulating specific game results and longer-term engagement and community statistics. Include animation cues or transition logic for a seamless experience. Usability Testing & Iteration Gather feedback on initial designs from simulated users or test groups. Iterate on layout, accessibility, and engagement mechanics . Provide a final refined version based on testing insights. Expected Deliverables ✔ User Flow Diagrams – Mapping interaction patterns across different game modes. ✔ Wireframes – Low and high-fidelity versions illustrating app screens and navigation. ✔ Storyboards – Detailed representations of user interactions and gameplay mechanics. ✔ Prototype Demo (Optional) – A clickable prototype demonstrating basic UI/UX functionality. ✔ Final Report – A structured presentation summarizing findings, recommendations, and refinements . This structure gives clear direction while ensuring focused, actionable outcomes . Do you want to refine anything further before posting the project? 🚀

Risk Strata UX Design Project
Tasks & Activities for Learners User Experience (UX) Research & Analysis Conduct user persona development to understand different player types. Map user journey flows across various game modes. Define core UX principles to ensure accessibility and engagement. Wireframe Development Design low-fidelity wireframes outlining core screen layouts. Create high-fidelity prototypes using tools like Figma or Adobe XD. Ensure consistency in UI elements and navigation patterns across all game types. Interactive Storyboarding Develop storyboards for key gameplay interactions , illustrating user choices and feedback loops. Visualize game setup pathways , from joining games to configuring settings. Include animation cues or transition logic for a seamless experience. Usability Testing & Iteration Gather feedback on initial designs from simulated users or test groups. Iterate on layout, accessibility, and engagement mechanics . Provide a final refined version based on testing insights.

Strategic Launch & Local Business Engagement for Urban Game App
Develop a launch-ready marketing strategy and local business engagement framework for Global Arena—a location-based urban exploration game that blends immersive storytelling, cultural discovery, and real-world treasure hunting. Students will craft a cohesive go-to-market plan, design a pilot campaign to attract early adopters, and build an onboarding toolkit for partnering with local merchants (e.g., cafés, museums, retailers) who will offer in-app rewards and discounts. The goal is to drive buzz, build community credibility, and secure meaningful foot traffic to aligned businesses—while supporting an unforgettable player experience.