Social Media Marketing Strategy
The primary project goals include: Improvement of our social media presence increase the frequency and quality of social media postings and reels identify areas for improvement to increase our social media presence and execute these ideas create innovative social media marketing campaigns
Strategic Marketing Analysis
Students will help us build a marketing strategy plan to grow and engage our target: individuals who are interested in food handler certification whether it is in the hospitality industry, daycare, restaurant, long-term care, institutions, etc. across Canada. We also have complimentary courses in WHMIS, Smart Serve Ontario and soon to be added HACCP certification. We’d like to know how we can maximize the use of different marketing channels and get recommendations to improve our messaging. Answer the following questions: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using Canada-wide? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Recommend appropriate methods of communication/marketing Identify deficiencies in marketing and make recommendations.
SEO Website Review & Update
Our team is looking for a SEO wizard who can help us improve our SEO positioning and drive more traffic to our websites. The primary project requirements include: Search Engine Optimisation (SEO) of our websites to ensure our organization appears on the first page of Google.
Strategic Marketing Plan
Students will help us build a marketing strategy plan to grow and engage our target: individuals who are interested in food handler certification whether it is in the hospitality industry, daycare, restaurant, long-term care, institutions, etc. across Canada. We also have complimentary courses in WHMIS, Smart Serve Ontario and soon to be added HACCP certification. We’d like to know how we can maximize the use of different marketing channels and get recommendations to improve our messaging. Answer the following questions: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using Canada-wide? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Recommend appropriate methods of communication/marketing Identify deficiencies in marketing and make recommendations.
Social Media Strategy
Our team is looking for a social media marketing wizard who can help us drive more traffic to our website. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization. A strategy document to outline: Social media strategy to increase the number of followers/likes and shares. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site and increase followers. Creating engaging content for prominent media websites: Instagram, Facebook, Twitter, YouTube Working with tools and programs such as Canva (We have a paid account).