Sponsorship acquisition strategy for a community-focused social enterprise
REAL Biz Moms is a community focused social enterprise that is run by one person. We have steadily grown over 4 years, from building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling nationally and creating impactful connections and opportunities. The aim of this project is to allow our social enterprise to tap into sponsorships, unused resources and grow our start-up. We have built a strong community over the years and we have a niche audience and we believe there is lots of potential into acquiring and seeking long term partnership with organizations that would like to gain brand exposures to the communities we serve.
Business Administration
The primary focus for the student will be: Strategy - Help us identify and develop a strategy and an implementation plan for entering a new market; to help us capture new revenue streams and identify funding, grant and partnership opportunities; to help us secure new funding. Operations - For the student(s) to help us develop and implement more efficient and effective processes that maximize employee performance/customer satisfaction. Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story; to complete full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy; Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales; design a new/improved pricing or service structure Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team
Marketing Strategy & Content Creation
REAL Biz Moms is a community devoted to equipping moms with the confidence and support they need to live their dreams on their own terms through our events and our membership. We need your help to create marketing and sales collateral to help us promote our offerings and expand. We’re looking for a student to help us create a marketing strategy to promote our services and develop the campaign materials to implement your strategy. Based on our goals, project tasks may include but are not limited to: Development of Marketing Strategy Implementation plan Content calendar curation Marketing package creation Graphics/branding Digital marketing content (social media posts, facebook/google ads, etc.) Sales collateral development (email campaigns, brochures, one pagers, etc.) SEO Other marketing-related tasks Brochures Grant/Sponsorship/Partnership Documents Guidebooks We'd love to hear your unique and creative ideas on how to best market our service and attract new clients!
Business Consulting Field Study
We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you: - Get funding to make our offerings more affordable and accessible to moms - Get funding to be able to offer micro-loans to mom owned businesses
Marketing Strategy & Content Creation
REAL Biz Moms is a community devoted to equipping moms with the confidence and support they need to live their dreams on their own terms through our events and our membership. We need your help to create marketing and sales collateral to help us promote our offerings. We’re looking for a student to help us create a marketing strategy to promote our services and develop the campaign materials to implement your strategy. Based on our goals, project tasks may include but are not limited to: Development of Marketing Strategy Implementation plan Content calendar curation Marketing package creation Graphics/branding Digital marketing content (social media posts, facebook/google ads, etc.) Sales collateral development (email campaigns, brochures, one pagers, etc.) SEO Other marketing-related tasks We'd love to hear your unique and creative ideas on how to best market our service and attract new clients!
Business Strategy Development
The main goal of the project is to work on completing email marketing tasks from creating the email campaign copywriting to launching a campaign. Students should focus on: Mapping our operational processes. Creating a strategy. Setting up operational systems & processes. Manage email newsletters, email campaigns, including development of email content, creatives, and ensuring emails follow the industry best practices. Building audiences, managing list hygiene and leveraging data within the customer file to drive dynamic content and personalization. Drive continuous optimization and growth through continuous A/B testing, make recommendations and implement action plans to improve results. Explore new email media marketing strategy which can be beneficial for new client acquisition and nurturing existing leads.
Business Administration
The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
Market Validation Study
At REAL Biz Moms, we are a community devoted to equipping moms with the confidence and support they need to live their dreams. We are looking to gain a better understanding of our target market (mom entrepreneurs, working moms, moms with side hustles, personal development moms) to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.
REAL Biz Moms - Marketing
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Social Media Marketing Building success on shared success and recognizing that sustainable growth is built on a foundation of collective creativity and ambition that allows for fearless exploration and development! We're on a mission to empower each other through our stories and experiences, so each member knows they are not alone and their voice matters. We value each and every one of our members and appreciate what they bring to the table—that's why we've built a community where mamas are appreciated for who they are. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing strategy to support sales initiative Copywriting for Instagram & blogs Content calendar template for Instagram & Facebook group Lead generation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Copywriters Social Media Coordinators Marketing Strategists Lead Generators FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Content calendar template (what to post and when to post) for Instagram Content calendar template for Facebook group to increase engagement Copywriting templates for Instagram that attract individuals for the following: Instagram Take-Overs, Mentorship Opportunities, Guest Speaker Opportunities Copywriting templates in regards to our membership IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Vivian Rajic EMAIL ADDRESS/ADRESSE E-MAIL: vivian.rajic@realbizmoms.com