Strategic Market Entry Plan for Divorce Wellness

The Clean Divorce, a company specializing in divorce wellness, seeks to expand its services into foreign markets. The project aims to develop a comprehensive market entry and sales strategy tailored to a specific international market. The challenge is to identify potential opportunities and barriers in the chosen market, understand cultural nuances, and devise a strategic plan that aligns with The Clean Divorce's mission and values. Learners will apply their knowledge of international business, marketing, and cultural studies to analyze market trends, consumer behavior, and competitive landscapes. The goal is to create a viable strategy that positions The Clean Divorce as a leader in divorce wellness in the selected foreign market. Key tasks include: - Conducting a market analysis to identify potential target markets. - Evaluating cultural, legal, and economic factors that may impact market entry. - Developing a marketing and sales strategy tailored to the selected market. - Providing recommendations for partnerships or collaborations with local entities.