Website Optimization Project for Peqish Food Company

The main goal for the project is to improve the Peqish Food Company website by focusing on increasing the time spent on the site, improving clickthrough rates, and increasing form sign-ups. This will involve several different steps for the learners, including: Analyzing the current website traffic and user behavior data. Identifying areas of the website that need improvement in terms of user engagement. Developing strategies to increase time spent on the site, clickthrough rates, and form sign-ups. Implementing the strategies and monitoring their impact on website metrics. Testing and optimizing the website for improved user engagement.

Dynamic Nutritional Scoring System with AI/ML Integration

Peqish Food Company aims to enhance its existing NAOHI technology scoring system by migrating it from a static JSN hard-coded file to a dynamic, user-friendly front-end web portal. The current system relies heavily on Excel files for data entry, which is cumbersome and inefficient. The new system should allow users to easily input data through a web interface. Additionally, the project will incorporate an AI/ML component to train the algorithm for better accuracy and adaptability. The system will also need to integrate with online nutritional databases and standard programs like Recipal via API. This project will enable Peqish to streamline its nutritional scoring process, making it more efficient and scalable.

SEO Optimization for Peqish Food Company

The main goal for the project is to leverage technology to improve the online visibility and search engine ranking of Peqish Food Company. This will involve identifying SEO keywords, writing SEO optimized articles, posting articles on the website, developing SEO content for product listings, and identifying key sites for backlinks.

Leveraging Technology to Build an Automated Lead Generation System

Project Description Welcome to Peqish! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Leveraging Technology to Build an Automated Lead Generation System. Main Goal : The primary objective of this project is to create an automated workflow and test different outreach conversion strategies to drive specific individuals from the dietary supplement market to enter our sales lead funnel. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, for up to 8 weeks.