Reaching My Peeps

I was forced to close suddenly close my business in 2016 due to an aggressive illness. I had a small fitness practice and I built my small but intimate studio to about 5k clients. I had to leave almost without explanation. I would to re-engage them and offer them special legacy deals. At the same attract a new online set of clients where I am creating my online courses. The main questions we’d like students to help us answer are the following: How should we promote our company? I would like to create organic traffic if possible via FB and/or IG using key SEO words and longtail keywords to capture my ideal client. What channels should we utilize? Facebook, blog, IG What budget is appropriate for advertising? I looking for organic traffic What messaging should we use? facebook messenger

Web Store Design Sprint Solution

To gain validated design insights rapidly, we are asking you to research and design a wireframe prototype for our online store, based on the Design Sprint methodology. We believe this project will require: Mapping out the online purchase process. Conducting user interviews and industry research. Brainstorming design ideas. Developing a design prototype. Surveying our target customers for design feedback. Refining design ideas with feedback from experts and target customers. You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer, and desired online store features should be conducted. We hope to gain an understanding of the features and design that our target market will expect in our new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation. The final deliverables include: A tested prototype of our online store design. A 10-minute presentation on the research and design process and insights. A report on the prototypical store design, with supporting consumer research insights and testing results.

Marketing Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

SEO and Social Media Strategy

Positions available: 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Work on website www.namastefitclub.com for SEO work Social media requirements to increase the number of followers/likes and share primarily Instagram. Create posts and perform research for optimizing Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site using programs such as Hootsuite Creating engaging content for prominent media websites Working with tools and programs such as Facebook, social media crawlers to find info from email address such as Hubspot, salesforce, social animal We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: To locate matching emails with user's Facebook accounts and add them as friends to engage on company profile This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.