Content Research and Blog Creation (Level UP)

Positions available: 3 Our organization is able to offer a virtual internship opportunity for 3 students or teams with background in Marketing, Psychology, and English. We would love to work with 3 students from these different areas to research, plan, and executive a social media and blog marketing plan for our clinic. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our services and ideal communication strategies. Content Research - In partnership with the directors, identify topics/areas for social media and blog campaigns; complete research on identified topics and present outlines for content. This could be done by the Psychology student. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our communication aligns with our target sector/customer. Content Research/Production - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Produce social media and blog materials that communicate information that helps our target audience understand mental health and enact positive behaviour strategies for managing mental health. Integrate these into our email marketing campaigns. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hootsuite, MailChimp, Google Sheets, Excel) We will plan to communicate with our virtual intern(s) using these communication tools: (Slack, Zoom, company email) Primary contact : Anna Hers, Office Manager Secondary contact: Andrew Neufeld, Owner

Social Media and Blog Post Creation (Level UP)

Positions available: 3 Our organization is able to offer a virtual internship opportunity for 3 students or teams with background in Marketing, Psychology, and English. We would love to work with 3 students from these different areas to research, plan, and executive a social media and blog marketing plan for our clinic. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. Content Production - Produce social media materials and blog posts based on the topics and content research. Integrate these strategies into our email marketing. The could be a collaboration between the Business/Marketing student, Psychology student, and English student. Search Engine Marketing/Paid Advertising Recommendations - Develop and implement an SEM and Google Ads strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads and retargeting strategies/methods. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts, executed via collaboration between students from the three disciplines. Our goal at the end of this experience is: Search Engine Marketing/Paid Advertising Recommendations - For the student(s) to help us generate more traffic and revenue through search engine marketing and paid ads for specific services. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Help us increase engagement with our social media channels. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hootsuite, MailChimp, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (Slack, Zoom, company email) Primary contact : Anna Hers, Office Manager Secondary contact: Andrew Neufeld, Owner