My Digital Video students are capable of storyboarding, pitching, shooting and editing video using standard DSLR cameras and sync-sound recording to help in the formation of thematic short films and social media campaigns. They will also have some experience at this point in the semester with simple graphics overlays and transitions, though this should not be main emphasis of the work (explainer or whiteboard videos not a fit).

Bring on learners from Drew University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. In this course, students apply software engineering concepts to real-world projects. They will design, develop, and deploy software applications that cater to your business' needs, leveraging their adeptness in software engineering and problem-solving.

Students break down and study the tangible and intangible components of building new companies, products, or services. They learn how to align our strengths and passions with business, technology, and social trends and build on an idea that will ultimately deliver rewards and value. Regardless of whether students desire to be founders or owners of a new venture or employees looking to create value within larger organizations, the basic concepts and processes of “creation” taught in this course will apply.   Students will take a concept or idea they choose and clearly articulate its value proposition, research and confirm its viability, create a delivery structure, define the audience, and finally produce “the big pitch” that could help fund and bring their idea to life. All of these skills are transferable and real-world.

This experience is designed for learners from diverse academic backgrounds, including business, marketing, anthropology, psychology, and sociology. Participants will leverage their understanding of consumer behavior to tackle real-world projects, applying insights from both social sciences and marketing. The course aims to equip learners with the skills to analyze consumer trends, develop targeted marketing strategies, and understand the psychological and cultural factors influencing consumer decisions. By collaborating on industry projects, learners will bridge theoretical knowledge with practical application, preparing them for dynamic roles in marketing and consumer research.