Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.

- A detailed report analyzing the current COGS and pricing structures.

- Recommendations for optimizing wholesale and retail pricing to enhance product margins.

- A strategic plan aligning pricing strategies with Ofori's long-term growth objectives.

- A presentation summarizing findings and proposed pricing adjustments for stakeholder review.