Packaging Design and Copywriting for Consumer Engagement

The project aims to develop cohesive primary and secondary packaging for Ofori's product line, ensuring that both packaging types work harmoniously to communicate the product's features, benefits, claims, and application techniques effectively. The challenge is to create packaging that not only attracts consumers but also provides a seamless experience both in-store and at home. This involves crafting consumer-facing romance copy that acts as a silent salesperson, enhancing the product's appeal at the point of sale. The project will require learners to apply their knowledge of design principles, marketing strategies, and consumer psychology to create packaging that stands out on the shelves and resonates with the target audience. The goal is to deliver a packaging solution that is both visually appealing and informative, ultimately driving consumer engagement and satisfaction.

Website Optimization and Branding Enhancement for Ofori

Ofori seeks to enhance its online presence by optimizing its website to boost sales and improve customer experience. The project involves conducting a comprehensive review of the current website to identify areas for improvement in user interface, navigation, and overall functionality. Learners will analyze customer touchpoints to ensure they are intuitive and efficient, facilitating a seamless shopping experience. Additionally, the project requires the development of creative strategies to strengthen Ofori's branding, ensuring it effectively communicates the company's market positioning and superiority. The goal is to apply classroom knowledge in digital marketing, user experience design, and branding to create actionable strategies that align with Ofori's business objectives.

Optimizing Pricing Strategies for Enhanced Product Margins

Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.

Brand Identity Enhancement through Competitive Analysis

This project aims to conduct a comprehensive competitive analysis of brands within the North American market that share a similar target audience, ingredient deck, price point, and product portfolio with Ofori. The goal is to understand the competitive landscape and identify opportunities for differentiation. Learners will analyze competitors' strengths, weaknesses, and market positioning to refine Ofori's brand identity and DNA. The project will involve researching market trends, consumer preferences, and competitor strategies. By aligning the brand with growth objectives, learners will help Ofori enhance its market presence and appeal to its target audience. This project provides an opportunity for learners to apply marketing and strategic analysis skills acquired in the classroom.