Mi BOWL Meal is a start-up food company in Toronto. As we review our performance and consider plans for growth over the next few years, we'd like a comprehensive review of our industry competitors in the health and wellness sector as well as the ready-to-eat meal plan sector.

The objective of this project is to undertake a competitive analysis of our business. The findings of the competitive analysis will help us develop clarity on our competitive advantages, optimize our marketing strategy, and inform the development of our company direction for the next few years.

We want to better understand how our target audience perceives our brand and competitors.

Project activities include:

• Familiarizing themselves with our company, products, and target market.
• Identifying current and potential competitors in the following sectors: health and wellness food & beverage, ready-to-eat meals, and meal delivery
• Identifying current and forecast industry trends and potential opportunity areas
• Creating and applying a framework for the competitor analysis (what's similar, what's different between the companies, what does Mi BOWL value and how these companies stack up against our company values and goals)
• Summarizing our competitive advantages and disadvantages relative to the competition identified.
• Recommendations on how our company can differentiate itself through products, services, and our messaging.

Final deliverables should include:

• A final report
• 15 minute presentation on the report findings

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and target market
• Our known competitors
• Input on choices, problems or anything else the students might encounter.