Digital Content Creation - Social Media for Food Start Up

The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.

Social Media Marketing Campaign

The main objective of this project is to help us raise awareness of our brand. About the Company Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We have a stable customer base but we'd like to expand our reach. We believe that brand awareness is a big challenge, so we would' like to work with students to design a digital marketing campaign to raise awareness of Mi BOWL and what we're about.

Competitor Analysis for Business Prioritization

Mi BOWL Meal is a start-up food company in Toronto. Currently we specialize in ready-to-eat meals. We also offer some limited healthy snack options and frozen meals. In 2024 & 2025, we'd like to expand our offerings to the following possible areas: additional healthy snacks, sauces, soups, and gut-friendly food options. To inform our business decisions on prioritization for product development, we'd like to do a comprehensive review of our industry competitors in these product areas within the sectors of health and wellness food and asian-fusion / asian-inspired food. The objective of this project is to undertake an analysis of industry competitors in the asian-fusion and asian-inspired healthy food sector, with a focus on the following possible product areas: healthy snacks, soups, sauces, and gut-friendly food. The findings of this competitive analysis will inform us our prioritization strategy for product development in 2024 and 2025.

Competitive Analysis

Mi BOWL Meal is a start-up food company in Toronto. As we review our performance and consider plans for growth over the next few years, we'd like a comprehensive review of our industry competitors in the health and wellness sector as well as the ready-to-eat meal plan sector. The objective of this project is to undertake a competitive analysis of our business. The findings of the competitive analysis will help us develop clarity on our competitive advantages, optimize our marketing strategy, and inform the development of our company direction for the next few years.