The project aims to develop cohesive primary and secondary packaging for Ofori's product line, ensuring that both packaging types work harmoniously to communicate the product's features, benefits, claims, and application techniques effectively. The challenge is to create packaging that not only attracts consumers but also provides a seamless experience both in-store and at home. This involves crafting consumer-facing romance copy that acts as a silent salesperson, enhancing the product's appeal at the point of sale. The project will require learners to apply their knowledge of design principles, marketing strategies, and consumer psychology to create packaging that stands out on the shelves and resonates with the target audience. The goal is to deliver a packaging solution that is both visually appealing and informative, ultimately driving consumer engagement and satisfaction.

The deliverables for this project include a set of creative renderings for both primary and secondary packaging that clearly convey the product's features and benefits. Additionally, the project will produce consumer-facing romance copy that complements the design and enhances the consumer experience. The final deliverables should include:

- Detailed design mock-ups for primary and secondary packaging.

- A comprehensive copywriting guide for packaging text.

- A presentation summarizing the design rationale and consumer engagement strategy.