LinkedIn Chrome Extension
As part of our current sales process, we need to manually view profiles of LinkedIn leads to see if they've posted recently and if they have 500+ followers. A web scraping tool/chrome extension to automate these steps would be a massive time saver for us.
LinkedIn Chrome Extension
As part of our current sales process, we need to manually view profiles of LinkedIn leads to see if they've posted recently and if they have 500+ followers. A web scraping tool/chrome extension to automate these steps would be a massive time saver for us.
LinkedIn Post Recommendation Engine
Create an automated recommendation engine / chat bot to self-write LinkedIn posts for website visitors based on questions they answer. It should also answer questions about LinkedIn growth and strategy for sales and marketing. This will create a self-serve way to support customers who can't afford our services.
Brand Identity
Looking for branding support rebranding the company away from my name to make growth easier. Considering rolling out a new business arm and would love help designing branding, logo, and brand activation strategies for the new identify with a marketing plan.
Process Optimization
Our company is hoping to improve our internal processes to improve our sales and overall operations to more easily scale. In this project, students will evaluate our current sales process, operations and customer support processes to determine bottlenecks, and create recommendations on tools, opportunities for automation and standardization as well as new training materials.
Market Validation Study
We are looking to gain a better understanding of our target market to make sure there is a need and demand for our product. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks: Assess the size of our market with metrics such as sales data and number of providers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning, branding and products/services.
Hiring Consultancy
As we look to scale our LinkedIn ghostwriting agency, we'll need to create standardized job descriptions, application processes, interview questions, and writing assignments to grow our team. This can also help if we decide to create a new business model acting as a staffing agency for freelance copywriters.
Business Development - Internal Processes, Sales and Project Management
Build out scalable processes and best practices for our business development efforts, including employee and client onboarding, project management, lead nurture and customer support processes as we grow from 5 to 6 figures. Support with acquiring new business for b2b and b2c channels and others as needed.
SEO, Email Marketing and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
New Product Launch
I've built four service-based businesses so far. We currently offer LinkedIn advising, ghostwriting, speaking and career coaching (resumes, cover letters, interview prep). Looking for ideas on spinning out a product offering to drive passive revenue to compliment existing services.
Communications Support
Strengthen online presence to drive customer traffic and brand recognition through improved SEO and domain authority and larger volume of PR features. This will help us attract more inbound clients to support outbound and referral efforts for our B2B and B2C lines.
Website UI / UX Design
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing website. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Copywriting
Our business is growing and we're looking for support to continue strengthening our capabilities. You'll play a key role in getting our message in front of potential clients as we help them strengthen their personal brands via blog writing and LinkedIn ghostwriting.
Social Media & Digital Marketing
Our business is growing and we're looking for support to continue strengthening our online presence on social media. You'll play a key role in getting our message in front of potential clients as we help them strengthen their personal brands via blog writing, LinkedIn ghostwriting and career coaching.