Digital Marketing Strategy

We are a tech startup that is looking to increase our social media presence, and would like students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What are the social media channels we should be utilizing? What is an appropriate budget for advertising? What kind of messaging should we use?

Newsletter Development

Our organization is deeply committed to advocating water safety. We aim to heighten awareness regarding the crucial importance of ensuring safety in and around water. We are seeking collaboration with students to co-create and distribute a newsletter championing our cause. The engagement will encompass various stages for the students, such as: Conducting in-depth background research on the cause. Brainstorming diverse topics for each newsletter issue. Crafting materials for publication and incorporating revisions based on feedback. Proofreading newsletter drafts and suggesting areas for enhancement. Additional steps in the process may involve: Recommending alternative strategies to boost awareness about our cause.

Competitive Analysis

Our company has been serving our customers efficiently. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through the different services and messaging.

Website Development 2

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project. Implementing security best practices to safeguard data and protect against potential vulnerabilities. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Mobile App Development

Our company is currently developing a prototype for a native mobile application version of our current web-based product. We have a significant amount of web traffic to our service and would like to capture some of that user activity through a mobile application. We would like a group of students to design a prototype mobile application for our current web based product. This will involve: Conducting background research of existing web application for the product. Identify key areas of our current product and how they might translate to a mobile application. Learning the fundamentals of React Native. Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.