Create Brand Manual for Play Forever

The goal of this project is to create a brand manual for Play Forever, a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. The brand manual should include the organization's mission, vision, values, and brand identity. It should also include guidelines for how to use the brand identity in marketing materials, website design, and other communications.

Marketing Intern

The main objective of this marketing project is to provide students with hands-on experience and exposure to various facets of marketing. Through this internship, students will have the opportunity to apply theoretical knowledge in a practical setting and gain a deeper understanding of marketing strategies, consumer behavior, market analysis, and campaign execution. The problem students will be addressing or the outcome they are expected to achieve could vary depending on the specific focus of the project. It could involve: Market Research: Students might conduct market research to identify consumer preferences, market trends, and competitor analysis. The goal would be to provide insights for developing effective marketing strategies. Campaign Development: They might work on creating marketing campaigns for a product or service, aiming to enhance brand awareness, engagement, or sales. Social Media Management: Students could manage social media accounts, creating content calendars, and analyzing metrics to improve online presence and engagement. Content Creation: This could involve creating compelling content such as blog posts, videos, or infographics to engage the target audience and drive traffic. Analytics and Reporting: Students might analyze marketing data, interpret trends, and create reports that offer actionable insights to optimize marketing strategies. Ultimately, the project aims to equip students with practical skills, critical thinking abilities, and a comprehensive understanding of marketing practices that will prepare them for future careers in the field.

Digital Marketing Lead Generation for Emaww

The main goal for the project is to generate leads for Emaww, a company that offers an AI SAAS Solution designed to track emotions on websites. The project aims to attract marketers, UX designers, and CxOs to try the product and potentially become customers. This will involve several different steps for the learners, including: - Understanding the target audience and creating marketing materials that appeal to them. - Developing and implementing a digital marketing strategy to reach the target audience. - Creating compelling content to showcase the benefits of Emaww's AI SAAS Solution. - Utilizing various digital marketing channels such as social media, email marketing, and content marketing to generate leads. - Analyzing the performance of the digital marketing efforts and making adjustments as needed.

Digital marketing for a small social entreprise

#1 Website implementation support #2 Website and social media activity tracking/ reporting #3 Website SEO optimization #4 Creating sales funnels with advertising (pay-per-click) PPC adds #5 Revamp social media presence by developing 2024 content calendar and utilizing Influencer marketing tactics. #6 Integrate Shopify account link on to wordpress (buy now) buttons for B2C sales.