Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We're launching our product in a couple of weeks and are gearing up for it at the moment. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: readers looking to find their next favorite story or author . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What are the most effective channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?