Re-branding Strategy, Marketing & Design

Our organization needs assistance with a re-branding and graphic design strategy. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand to expand beyond our current target market. This would include a new name, logo and messaging to create a more accurate representation of our brand. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging New logo and name proposal that highlights brand awareness and brand positioning A branding guide Using tools like Adobe CS to design logos and marketing materials that can be implemented into our marketing strategy We will give you access to organizational assets required to support this project. We can also suggest names of competitors and comparators to research if your team feels that necessary to assist with the re-brand.

Mobile App Development

Our organization is able to offer a virtual internship opportunity for 1 computer science student or team. The primary focus for the student will be: Application Development - Selecting the best technologies for creating the mobile application for e-commerce sales and integration with our website to create a fully-functioning application. Our goal at the end of this experience is: Application Development - For the student(s) to create a fully functioning application. Other duties the student may complete could include : Application vendor research and evaluation Unit and integration testing Completion of a website app for sorting purposes if time allows We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email Student's primary contact : Elly Ward, President & Founder

Graphic Design

Number of individual students required: 1-2 Our organization needs some graphic design assistance. We are looking for graphic design specialists that can help amplify what makes us unique and refine our logo. We believe this project will require: Logo refinement A branding guide We will give you access to our logo for you to refine it. Our current logo is blurry around the edges and we need assistance to refine it. We would like our logo refined and other variations created, such as greyscale, black and white, etc.

SEO

Number of individual students required: 1-2 students We are looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword & SEO analysis of our web presence to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) recommendations to ensure our organization optimizes the usage of key words and appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share including timely deployment of our social media content to drive maximum traffic to our site We’re excited to work with students who can execute a strategy to achieve: an increase in visitors to our website an increase in social media followers This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Data Mining

We are looking for help in all of the following areas: Determine sales trends. Accurately predict customer behaviours. Improve new customer acquisition.

Social Media Strategy

We are looking for help in all of the following area: Assessment of essential elements such as social media platform (i.e. Instagram, Facebook), such as history and “about us” sections; Products and services offered; Photos and videos of past projects; Advancements in the industry Client testimonials Collection and integration of media and press coverage Collection and integration of industry certifications

Strategy Consulting

We need the following areas completed by students, but are not limited to: Forecasting and modeling - use data to measure current and project future performance; Market research - evaluate the competitive environment of our organization and develop strategies that position us favorably about the environment and industry; Social media strategy ; Competitive and data analysis - assessing our resources and capabilities, and in particular, how these relate to achieving a sustainable competitive advantage; Brand strategy and development ; Workforce planning and restructuring ; Data analytics and business intelligence - analyze competitive rivalry dynamics, including competitive action and response, first-mover advantage, co-opetition, and make appropriate recommendations for firms engaged in rivalry.

Programming Project

We are looking for help in all of the following: the development of a straightforward iphone app or website programming applications.

Marketing Plan

We are looking for help in all of the following areas: Our Marketing Plan 1. Executive Summary 2. Company Description 3. Strategic Focus and Plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control

Strategic Relationship Marketing

We are looking for help in the following areas but are not limited to: Research and analysis to identify strengths and opportunities that can be leveraged as well as weakness and threats that can be mitigated Clearly identify key customer insights to ensure relevancy and impact of marketing efforts Develop best practice strategies based on industry research Improve or create digital or social media strategies Develop competitive analysis Identify potential partnerships Identify technology platforms to adopt

Leadership Team

We are looking for help in the following areas but are not limited to: Process Improvement Finance Risk, Audit, and Compliance Customer Service Bank Products Financing and Loans Equity Research Insurance We would like; Comparing different service (banking, software, etc.) providers and curating a recommend selection for your consideration. Analyzing your customer invoicing processes and providing recommendations for improvement.

Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand