THB - Marketing & Sales Specialist

The Harris Brand is in need of a Marketing Specialist. The Company has seen a major decline in revenue and market share. Students will need to prepare and execute a whole new branding and marketing plan that will cause the company to pivot in a positive upward trajectory.

Customer Engagement Emails and follow up

Our company is a small boutique agency for small business healthcare firms. We hope to revamp our email marketing to increase engagement with our existing and new customers. We would like to collaborate with students to create new email campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Recommending new email campaigns and drafting emails. Considering the subject line, clarity, tone, and length of our emails. Recommending a frequency for our marketing emails. Bonus steps in the process would also include: Recommending email marketing tools. Creating funnels/automation.

Marketing Support: Social media planning and execution

Project: Create and implement a strategy for social media platform We are looking for interns that have a passion to help a start-up company Collaboration is of great importance to Scorched Bonnets. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic social media plan. Possible deliverables include: Create a digital marketing strategy Create Visual Content, Engage with followers and post content Schedule Content Brand Awareness Create a plan to obtain 2000 followers on IG Open Tik Tok Account Provide insight on how we can promote our company? Discover hot topics related to our target market interests. What messaging should we use on each social media account? explore other marketing ideas, outside social media to promote our launch Find other avenues to market our business. We will work closely with the intern to ensure they are expanding their expertise and meeting assigned goals. Our supervisor is a celebrity photographer with a background in marketing.