Project Today: Empowering Digital Creatives

The goal of this project is to continue the development of Rhozeland’s online application for its community of digital creators. The application, Today, is meant to be an ideation tool and social platform to foster collaboration and create professional contacts. The project should focus on improving the user experience and interactivity of the application. This will involve several different steps for the students, including: - Analyzing the existing user interface and user experience. - Developing new features and functionalities for the application. - Optimizing the application for better performance and user experience. - Researching new technologies that can be used to improve the application. - Testing the application and making improvements based on user feedback.

"Digital Luxury: Redefining Minoa’s Sustainable Online Experience"

Minoa, a leader in sustainable luxury home goods, is embarking on a transformative digital project to elevate its Shopify website. This initiative will enhance our brand’s online presence, improve search engine visibility, and refine the overall user experience for both retail (B2C) and trade (B2B) audiences. We invite enthusiastic students to collaborate with us, bringing fresh ideas, technical skills, and strategic thinking to help shape Minoa’s next chapter online. Project Objectives Website Review & Analysis : Assess the current Minoa Shopify website, examining layout, navigation, content, and brand alignment. SEO Audit & Strategy : Identify opportunities for improved search engine performance, focusing on both technical and content-based SEO. Content & Structure Optimization : Recommend changes to site structure, product presentation, and copy to better engage B2C and B2B visitors. Brand Alignment : Ensure the digital experience reflects Minoa’s values of sustainability, craftsmanship, and conscious luxury. Deliverables Website Evaluation Report – A detailed analysis highlighting strengths, weaknesses, and areas for improvement. SEO Recommendations Document – A prioritized list of technical, on-page, and content-focused SEO improvements. Redesigned Page Mockups / Wireframes – Conceptual visuals of key landing pages with updated layouts, improved UX, and enhanced brand storytelling. Content Plan – Recommendations for optimized product descriptions, headlines, blog topics, and metadata to improve SEO and engagement. Implementation Support (optional) – Assistance in applying changes directly to the Shopify platform, providing hands-on learning in web development and e-commerce optimization. Impact By the end of the project, Minoa will have a refreshed, high-performing website that is both visually compelling and strategically optimized to attract more visitors, convert them into customers, and reflect our commitment to quality and sustainability. Additional Opportunities: • Implementation Support : Beyond making recommendations, participate in the hands-on application of these changes, gaining practical experience in web development and digital strategy execution. This project offers a unique opportunity to influence the digital strategy of a leading sustainable luxury brand, ensuring that our online presence is as dynamic and forward-thinking as our products. We are excited to collaborate with talented individuals ready to bring fresh perspectives and innovative ideas to our team.