Elan Healthcare Inc. Social Media Video Campaign

Elan Healthcare Inc. aims to enhance its online presence and engage a broader audience through a targeted social media campaign focusing on video content. The company recognizes the growing importance of video in digital marketing and seeks to leverage this medium to communicate its brand values, services, and healthcare innovations. The project involves creating a series of short, engaging videos that can be shared across various social media platforms such as Instagram, Facebook, and LinkedIn. The goal is to increase brand awareness, drive user engagement, and ultimately attract more clients to Elan Healthcare Inc. The project will provide learners with the opportunity to apply their knowledge of digital marketing, video production, and social media strategies in a real-world context. Key tasks include: - Conducting market research to understand the target audience and their preferences. - Developing a content calendar and strategy for the video campaign. - Producing and editing high-quality video content. - Analyzing the performance of the campaign and providing recommendations for future improvements.

Website Development for Dermgenix Skincare Line

Our company advertises several products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Shopify, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Bookkeeping and Accounts Consolidation Project

The main goal for the project is to consolidate the bookkeeping and accounts for Elan Healthcare Inc. for the last fiscal year. This will involve several different steps for the learners, including: - Reviewing all financial transactions and records for accuracy and completeness. - Organizing and categorizing all financial data into the appropriate accounts. - Reconciling any discrepancies in the financial records. - Generating financial statements for the last fiscal year, including balance sheet, income statement, and cash flow statement. - Documenting the consolidation process and creating a report for management.

Skincare Product Line Website and Landing Pages

The main goal for the project is to create a new website for Elan Healthcare Inc's new skincare product line and to develop new landing pages to promote the products. The website should effectively showcase the new product line and provide information about the company's commitment to natural, high-quality products. The landing pages should be visually appealing and informative, encouraging visitors to explore the new skincare products.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are working on rebranding Elan Healthcare and need to update all our digital materials accordingly. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are working on rebranding Elan Healthcare and need to update all our digital materials accordingly. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are working on rebranding Elan Healthcare and need to update all our digital materials accordingly. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Financial/Accounting Assistance

Positions available: 2 Our team is looking for someone who loves numbers, spreadsheets, and accounting software (i.e. Quickbooks, Xero, Netsuite). We need help catching up on a few tasks and developing processes to make it easier going forward. If you're hard-working and dedicated, we’d love to help you gain some professional experience and grow your skills! We have a project to review our current financial accounts and cash flow and need one student who is familiar with Quickbooks online as well as cash flow forecasting.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.

Sales Forecasting Analysis

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to construct a sales forecast on our behalf, based on their analysis. We want to construct a sales forecast based on e-commerce sales and retail opportunities.

Sales Forecasting Analysis

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to construct a sales forecast on our behalf, based on their analysis. We want to construct a sales forecast based on e-commerce sales and retail opportunities.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.

Digital Content Creation

Number of individual students required: 4 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Elan Healthcare is a neutraceutical company in Mississauga, ON. Our vision is to grow our reach across the globe and become a household name in dietary supplements. Our mission is to create awareness and natural solutions for common health conditions. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Data Analysis

Positions available: 2 teams of up to 4 students We’d like students to help analyze our datasets to draw helpful insights. From this analysis, we hope to not only improve our processes and understanding but also gain insights that will greatly enhance our strategy. These insights will be directly related to business outcomes. Here are some of the topics we’d like students to explore throughout this project: Improve pricing and risk selection Identify trends and potential predictive mitigation strategies Develop more sophisticated products and pricing models

Digital Content Creation

We need 3 students, either individually or as a team. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We have done an assessment of our current website and social media and have a complete report in hand. We would like you to help us make the necessary changes to our content. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Financial/Accounting Assistance

Positions available: up to 2(in a team or individually) Our team is looking for someone who loves numbers, spreadsheets, and accounting software (i.e. Quickbooks, Xero, Netsuite). We need help catching up on a few tasks and developing processes to make it easier going forward. If you're hard-working and dedicated, we’d love to help you gain some professional experience and grow your skills! Responsibilities would include, but are not limited to: Support in finance, account payable and receivables, and invoicing related tasks Assist with preparation of financial and statistical statements and reports Analyze financial information in order to identify discrepancies Interpret and apply accounting policies, rules, and regulations to all work in order to ensure compliance with applicable standards Compile year-end files for annual return and tax return Support special projects and accounting team

Financial/Accounting Assistance

Positions available: 2 Our team is looking for someone who loves numbers, spreadsheets, and accounting software (i.e. Quickbooks, Xero, Netsuite). We need help catching up on a few tasks and developing processes to make it easier going forward. If you're hard-working and dedicated, we’d love to help you gain some professional experience and grow your skills! We have 2 separate projects and need one student for each: 1- one student for preparing for tax season and a roundup of our accounts for the last year 2- one student for financial analysis of profit and loss for our different products and activities in the last year.

Website Design

Positions available: one team of three students We want to be found on the first page of Google. We know that we need to implement SEO, and we have an evaluation report with recommendations. We need a team of students to redesign our existing shopify website. Update our website with the best structure and elements for SEO. Set up the website for optimal customer shopping experience. Identify key metrics to track for success.