Unified Website Revamp for STEM the Gap Academy
STEM the Gap Academy is seeking to consolidate and enhance its online presence by transforming its existing dual-website setup into a single, cohesive platform. The current situation involves managing two separate websites that serve overlapping purposes, leading to inefficiencies and a fragmented user experience. The goal of this project is to transfer content from the old website to the new one, ensuring that all essential information is retained and presented in a more streamlined, user-friendly manner. This transformation will involve updating the design, improving navigation, and ensuring mobile responsiveness, all while maintaining the brand's identity and accessibility standards. The project provides an opportunity for learners to apply their web development and design skills in a real-world context, focusing on user experience and content management.
Website Enhancement for Helina Baby Inc.
Helina Baby Inc. is seeking to enhance its online presence by updating its Squarespace website. The current website requires a more dynamic and engaging header to capture visitors' attention, and the company aims to achieve this by replacing the static header with a video. Additionally, Helina Baby Inc. wants to expand its website by adding new pages that will provide more comprehensive information about its products and services. This project offers learners the opportunity to apply their web design and development skills, particularly in using Squarespace, to create a more visually appealing and informative website. The goal is to improve user experience and engagement, ultimately supporting Helina Baby Inc.'s marketing efforts.
Visual Storytelling for STEM Education
STEM the Gap Academy is seeking to enhance its educational materials by integrating compelling visual content that effectively communicates complex STEM concepts. The goal of this project is to create a series of graphics that will be used in digital and print formats to support various STEM topics. These graphics should be engaging, educational, and accessible to a diverse audience of learners. The project will involve researching current educational materials, identifying key concepts that could benefit from visual representation, and designing graphics that align with the Academy's branding and educational goals. This project provides an opportunity for learners to apply their graphic design skills in a real-world educational context, bridging the gap between theoretical knowledge and practical application.
Social Media Video Editing for Brand Awareness
STEM the Gap Academy aims to enhance its brand presence on social media platforms through engaging video content. The project focuses on editing short video clips that highlight the academy's programs, events, and success stories. The goal is to create visually appealing and informative videos that resonate with the target audience, primarily prospective students and their parents. Learners will apply their video editing skills to craft content that aligns with the academy's branding guidelines and messaging. The project will involve selecting appropriate footage, adding graphics and text overlays, and ensuring the final videos are optimized for various social media platforms. By completing this project, learners will gain practical experience in video editing and digital marketing strategies. - Edit and produce a series of short videos (30-60 seconds each) for social media. - Ensure videos align with STEM the Gap Academy's branding and messaging. - Optimize videos for platforms like Instagram, Facebook, and TikTok. - Incorporate feedback from the academy's marketing team to refine the final products.
Helina Baby Inc. Brand and Packaging Design Enhancement
Helina Baby Inc., a leader in baby products, is looking to enhance its brand presence and packaging design to better connect with its target audience. The project aims to develop a cohesive brand style for social media platforms, ensuring consistency and appeal across all digital channels. Additionally, the project will focus on designing attractive and functional packaging that reflects the brand's values and appeals to new parents. The team will also work on creating a visually appealing wholesale catalogue that effectively showcases Helina Baby Inc.'s product range. This project provides an opportunity for learners to apply their skills in graphic design, marketing, and branding to real-world scenarios, enhancing their understanding of brand development and product presentation.
SEO Strategy Enhancement for STEM the Gap Academy
STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.
User Interaction Data Analysis for Enhanced Customer Experience
STEM the Gap Academy aims to leverage data from its digital platforms to improve customer experience and website performance. This project focuses on analyzing user interactions and behaviors using data from Hot Jar, Squarespace, and a chat feature. The primary goal is to identify patterns and trends that can inform strategic decisions to enhance user engagement. Learners will engage in data cleaning and organization, followed by exploratory data analysis to uncover meaningful insights. By visualizing key findings, the project will provide STEM the Gap Academy with actionable recommendations to optimize their digital platforms. This project offers learners a practical opportunity to apply their data analysis skills in a real-world context, bridging the gap between theoretical knowledge and practical application.
Helina Baby Inc. Data Insights Project
Helina Baby Inc. is seeking to gain valuable insights from the data collected through its digital platforms, including Hot Jar, Squarespace, and a chat feature. The goal of this project is to analyze user interactions and behaviors to enhance customer experience and optimize website performance. Learners will apply their data analysis skills to interpret patterns and trends within the data, providing actionable insights for the company. The project involves cleaning and organizing the data, performing exploratory data analysis, and visualizing key findings. By the end of the project, learners will have a comprehensive understanding of how data can drive business decisions and improve user engagement.
Marketing Strategy
See attached
Social Media Marketing for Helina Baby Carrier
The main goal for the project is to increase the presence of the Helina Baby carrier through social media. This will involve creating and implementing a comprehensive social media marketing strategy to increase brand awareness, engage with potential customers, and drive sales. The project will also focus on creating high-quality content, building a strong online community, and utilizing targeted advertising to reach the desired audience.