Sales Process Optimization and Landing Page Development

Aspire Inc. is looking to enhance its sales process by integrating automation and improving the effectiveness of its landing pages. The primary goal of this project is to streamline the sales funnel, making it more efficient and user-friendly. Learners will apply their knowledge of digital marketing and web development to create optimized landing pages that attract and convert potential customers. The project will involve analyzing current sales processes, identifying bottlenecks, and proposing automation solutions to improve efficiency. By the end of the project, Aspire Inc. aims to have a more seamless and effective sales process that aligns with industry best practices. Activities: - Analyze existing sales processes to identify areas for improvement. - Develop and design landing pages that are visually appealing and conversion-focused. - Implement automation tools to streamline sales operations. - Test and refine landing pages based on user feedback and performance metrics.

Digital Marketing Strategy for Aspire Inc.'s YawChic and WeCare Collection

Aspire Inc. is seeking a motivated Digital Marketing Intern to spearhead the promotion of our YawChic and WeCare Collection on topoftherack.com which donates proceeds to our non-profit initiative to support underrepresented entrepreneurs. The goal is to drive traffic, increase brand visibility, and boost sales through strategic digital marketing initiatives. This project provides an opportunity for learners to apply their knowledge of digital marketing by developing and executing campaigns across various online channels. The learners will focus on social media management, paid advertising, and SEO optimization. They will work closely with Aspire Inc.'s marketing team to ensure that the strategies align with the company's business goals and produce measurable outcomes. The project will also involve tracking and analyzing the performance of digital marketing activities to refine strategies effectively. Activities: Social Media Management: Review, refine, and implement strategies across Instagram, Facebook, TikTok, and Pinterest to grow followers and enhance engagement. Paid Advertising: Create, manage, and optimize 2 PPC campaigns on platforms like Google Ads, Instagram or Facebook Ads to increase visitors and engagement. SEO Optimization: Conduct comprehensive keyword research, optimize product listings, and enhance website content to improve organic search rankings. Analytics and Reporting: Track and analyze the performance of all digital marketing activities using tools like Google Analytics, and website system analytics providing insights to refine strategies. Open to multiple teams/students collaborating on this project!

Grant Opportunities Research and Proposal Development for Non-Profit Initiative

The main goal for this project is to identify and secure grant opportunities that align with the AspireToBeGreat' Non-Profit Initiative and the program mission of supporting entrepreneurs from marginalized groups. This will involve strategic research of potential funders, grant opportunities, and sponsorships to enable the expansion of impact in providing essential services and programs. Additionally, proposal development is needed to garner program interest from potential funders.

Digital Marketing Strategy for TopOfTheRACK

The primary goal of this project is to develop a detailed digital marketing strategy that enhances online engagement, increases brand awareness, and drives website traffic for Aspire's social enterprise and ecommerce store, TopOfTheRACK. This initiative will directly support the goals of TopOfTheRACK, which focuses on improving the sustainability of startups by entrepreneurs from underrepresented communities by reinvesting store proceeds into supportive initiatives for them.

Grant Opportunities Research and Proposal Development for Non-Profit Initiative

The main goal for this project is to identify and secure grant opportunities that align with the AspireToBeGreat' Non-Profit Initiative and the program mission of supporting entrepreneurs from marginalized groups. This will involve strategic research of potential funders, grant opportunities, and sponsorships to enable the expansion of impact in providing essential services and programs. Additionally, proposal development is needed to garner program interest from potential funders.

Stakeholder Engagement and Database Organization for non-profit initiative

The main goal for the project is to conduct comprehensive research to identify key stakeholders for AspireToBeGreat Inc.'s non-profit initiative, organize this information into a user-friendly database, and create a final report or manual detailing the database organization for easy use by future project members. Additionally, the project aims to support the development of communication and outreach materials that will help with the engagement of these stakeholders.

Volunteer Recruitment Plan for Non-Profit Initiative

The main goal for the project is to develop a comprehensive volunteer recruitment plan to support our Non-Profit Initiative. The plan should aim to enhance community engagement and project implementation efficiency, ultimately supporting individuals from marginalized groups in achieving economic freedom through entrepreneurship and sustainable endeavors. This will involve several different steps for the students, including: - Researching effective volunteer recruitment processes and approaches to identify viable strategies - Developing a strategy to attract volunteers from diverse backgrounds and communities. - Creating a communication plan to engage potential volunteers and promote the Non-Profit Initiative. - Developing supporting resources to implement a volunteer management system for volunteer onboarding, training, and ongoing support.

Website Development

Our company sells merchandise online. We hope to enhance the SEO and Conversion along with functionality of our existing website to attract more customers. We would like to work with students to enhance our existing website on Wix, for an improved website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different ecommerce and application tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which tools and integrations is most suitable. Implementing tools or integrations with our assistance in providing the content/subscriptions. Providing training on updating and maintaining the website and use of the tools. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback. Developing tracking tools for ongoing reporting and analysis

Online Store Website Development

We would like a new website for our online store. Migrating from Wix to Shopify - utilizing one of their templates but offering customization to enhance the user experience and interface. The purpose of the store is the sales of merchandise, the proceeds from the sales go back into supporting access to consulting and coaching services (our primary category of work), for marginalized and underrepresented communities pursuing entrepreneurial endeavours. Products sold on the store are also acquired from artisans reflective of those groups. We would like to work with students to set-up the website for us. Students should be prepared to: Create a design proposal and feature enhancements of the Shopify template using mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy.

Creating Graphic Design Assets

We're looking for a student to help us with the creation of new graphic design assets. This will include: Coming up with color themes and branding guides that aligns with and builds on our existing branding. Creating graphic design assets for our marketing materials and websites, such as {logo, banner ads, stationary - Letterhead, presentation, infographics}